Ikea Art Collection
IKEA had twelve exclusive poster prints by international street artists for sale and to make that clear they did something they’ve never done before. IKEA challenged the famous Belgian street artist Bue to use their building as a canvas. Hoping his fans would encourage him to do so.
The challenge video
First we produced a short online video for the Bue Facebook page.
The making of video
Then we filmed and edited the making of video simultaneously overnight.
Finally we posted a 15 seconds video on Instagram.